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How To Promote Amazon Products via Email Marketing to Boost Your Sales in 2020

Nowadays, it’s almost impossible for new products to take off on Amazon without a helping hand. The marketplace is more competitive than ever, so you’ve got to promote your Amazon listing to gain traction.

Perhaps your product isn’t selling quite as well as it could. Promoting your Amazon product listing could provide the momentum it needs to produce more revenue.

Amazon draws in thousands of hungry buyers to their website every day, but you’ll need to get your product placed in front of others to get seen. By promoting your product, you’ll drive more visitors and sales to your products.

This isn’t just a short-term revenue boost, increased sales velocity will increase your keyword ranking for greater exposure and further sales- it’s a double whammy!

You’ve done your research, sourced your products and listed them for sale on Amazon – now the real work begins!

Now without further ado, here are five of the best methods of promoting your Amazon listing today:

Amazon Listing Promo Strategy #1 – Sponsored Ads &  Promotions

First of all, you might want to try squeezing more Amazon traffic to your listing using Sponsored Advertisements. The Amazon platform offers a variety of ways for FBA sellers to further promote their listings using Pay-Per-Click (PPC) and Amazon Marketing Services (AMS).

Then there is also the Lighting Deals feature for running quicker, time-sensitive promotions.

Tips For Promoting your Amazon Listing Using Sponsored Ads & Promos

1. Don’t Go In All Guns Blazing

Amazon PPC is an entire topic in itself. There’s a variety of ways it can be run with different placements, bids and costs associated. What’s important is you start with a small budget to find out what works and scale accordingly.

You’re paying for every click so don’t go in blind with only wishful thinking as your guide. We highly recommend reading the latest Amazon PPC best practices before you start.

You can also learn more about Amazon Pay-Per-Click and Amazon Marketing Services here.

2. Monitor Profitability Carefully

Simply running Amazon PPC to boost exposure does not guarantee you will sell lots more products. You’ll need to be targeting the right keywords so you get the most relevant traffic. Also, you’ll need a product that converts well for your campaigns to be profitable.

But don’t let this put you off experimenting. Running PPC unprofitably (in the beginning) can still be a valid way to promote your Amazon product. Even if it costs you a little it will drive purchases and increase sales velocity for keyword ranking.

If your product converts well and is profitable, your campaigns can be scaled up greatly.

3. Try Running Lightning Deals

Lightning deals are a great way to further promote products on Amazon. You can use them to clear off stock, boost sales ranking or kick off new product launches. They are time-sensitive promotions where buyers are only allowed to purchase one each.

Running lightening deals will get your product featured in Amazon’s “Today’s Deals”. Not only will you gain exposure, but Amazon will employ various scarcity tactics to further encourage purchases.

ASINs must meet specific criteria to be eligible to participate. This includes at least 20% off the current list price, 3.5 stars average and above, 20+ units in stock. There may also be an additional charge for certain categories. More information on lightning deals can be found here.

Amazon Listing Promo Strategy #2 – Social Media

Leveraging Social Media has a variety of benefits for FBA sellers. Primarily, it serves as another way to promote products, build trust and attract new customers. It also makes your brand look more professional and boosts your overall presence online.

Tips For Using Social Media to Promote Your Amazon Listing

1. Focus On One Channel At a Time

There are a variety of different networks worth getting in on right now. This including Facebook, Instagram, Pinterest, Snapchat and more.

Pick the one that suits your brand the best and focus on getting established there. Spreading yourself too thin across many networks is not an effective strategy.

2. Build Your Brand Profile

Look at similar brands that are already well established. Try to learn from what they’re doing and bring your own unique style out for yours.

Remember, it’s social media, so be fun, interesting and social. Just hard selling and running promotions won’t be very effective here. Think about your audience, share and create content to entertain, educate and persuade them.

3. Leverage Influencers

If you use influencers, you can jump straight into promoting your product. The right influencer can be worth their weight in gold. You’ll need to find someone who already has a great reputation and large audience/following who may be interested in your products.

Reach out and contact them directly to negotiate promotional and affiliate deals. Prices will vary depending on their social status, so make sure you choose wisely. If you’re focusing on Instagram, you should definitely be looking at using influencers.

4. Run Paid Advertisements

Social Media can be quite fickle, unless your content is so good that it goes viral or an influencer promotes you, your organic reach is quite limited. Until you’ve established a large following you might need to consider running paid marketing campaigns to help you reach your audience.

Paid marketing on social media can be very effective if you know what you’re doing. Here’s a great video if you want to learn more about promoting Amazon products using social media.

Amazon Listing Promo Strategy #3 – Blogging

Blogging is the act of writing online publications on a chosen subject. Visitors are typically hungry for information and solutions to problems and they are a great place to reach new audiences.

Just because blogging has been around a while doesn’t mean it’s not still an effective promotional strategy. In fact, it’s a great way to provide more information about your products, engage with readers and familiarize them with your brand.

Tips For Using Blogging to Promote Your Products

1. Create a Blog For Your Brand

If you’re serious about your brand, building your own blog is worthwhile. If you’ve already got your own website, start writing and creating useful content related to your products and category. Alternatively, outsource this task to a professional writer.

2. Leverage Other Blogs & Websites

Much like social media influencers, you can leverage other blogs and website to promote your Amazon listing. Reach out to other websites and see if they are open to featuring your product or running promotions.

Again you need to choose carefully. Consider their traffic and audience if you want to successfully drive traffic and sales to your product.

3. Post Purposefully and Regularly

Posting new content increases your chances of attracting potential customers. Plus the more content you publish, the more likely you are to be picked up by search engines.

However, this doesn’t mean you should start creating content just for the sake of it. Consider what your audience actually wants to know about and provide relevant content for them. The more interesting and engaging your content is, the more people you will naturally attract.

Amazon Listing Promo Strategy #4 – Build an Email List

Even in this age of social media and messaging apps, email marketing is still very much alive and kicking. Building an email list for your business is an asset that can be used to boost revenue and maximize customer value. If you do it right, you can use your lists to help launch new products on command.

Tips For Using Email Lists to Promote Amazon Product Listings

1. Harness Your Existing Amazon Customers

If you’re already generating sales on Amazon, you’ve already got an audience you can take advantage of and quickly run automated email campaigns to your customers. This can be a very effective way to get more reviews, vital feedback or drive re-purchases.

2. Build Your “Own” Audience

If you are selling through your own channels too it offers another chance to collect email addresses. In fact, you’ll have way more control over how you interact with them. This could be powered by your own store, social media channels or other related websites you own.

3. Create Lead Magnets

If you can create useful content for your target audience, you’ll have a chance to win their email address and join your list. Focus on providing incredibly helpful and useful but incomplete material. It’s a chance to demonstrate your knowledge and expertise but leave them wanting for more- which you can easily offer!

4. Cultivate Your List

An email list can quickly go stale if it is neglected. You don’t want people to forget who you are, only to receive promotions out of the blue. If you’re building a brand off of Amazon, make sure you keep your list warm by regularly getting in touch and providing value.

Amazon Listing Promo Strategy #5 – Deal Websites

These are platforms that Amazon sellers can use to distribute deals and coupons for their products. They can be easily used to promote your Amazon listing by tapping into a huge source of active bargain hunters.

Running deals is a foolproof way to quickly generate more sales. Thus, leading to higher ranking and greater exposure. You can still get a good number of reviews using deal websites even though they cannot be incentivized.

Tips For Using Amazon Deal Sites To Promote Product Listings

1. Find a Reputable Deal Site

There are quite a few different platforms for doing this, but here at Jungle Scout, we strive to be the best. We’ve seen many platforms charging $50 per product, but we allow up to 3 products for $29.99 with unlimited email campaigns too.

2. Make it a Deal Not a Giveaway

Remember, people here are shopping for deals. There’s no need to practically give your products away for free! If you can just about cover your cost of goods and Amazon fees it won’t cost you much to run these promotions.

3. Track Your Progress With Keywords

Since you’re running these deals to promote your Amazon product, you’ll want to be able to measure the results. We recommend tracking your keyword ranking using Splitly so you can see and measure improvements.

4. Remember To Follow Up

Once you’ve used a deal site to promote your product, you should take full advantage of these extra customers. If you’re using Jungle Scout you’ll have unlimited email campaigns, so why not use them? You may be able to gain valuable feedback, reviews or even repeat buys.

Now Over To You

Hopefully, at least one of these Amazon product promotion strategies has caught your attention. We know it can sometimes be frustrating trying to launch a product or increase product revenue. But once you do find a method that works for you, it will be scalable and repeatable for all your products.

If you’ve got any other strategies that have worked well for you, please let us know in the comments below!

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Blog, Email Marketing, How to

How to Collect Email Addresses for Email Marketing in 2020

If you’re looking for tips about how to grow an email list for email marketing, where to get email adresses, you’ve come to the right place. We asked a handful of business owners and marketing experts for their go-to tips and tools for collecting email addresses they can then use to generate new leads, and stay in touch with existing customers.

Here are 18 easy ways in 2020 to collect email addresses so you can build a valuable list.

1. Sign Up with AmzSpot.com

The easiest way is to register as an amzspot.com member, and you can purchase up to 2 million email addresses. You can use these email addresses of real buyers to email marketing, promote your website and store discounts and other information.

2. Make sure there’s something in it for them (and never, ever, spam)

Think about the emails you open and those you delete immediately. I’m guessing you don’t open any email that you don’t believe will benefit you or your business in some way. So when you ask for a customer’s email, make sure you are offering them something valuable in exchange. Whether it’s a coupon or early access to a new product or sale, an ebook or other piece of thoughtful content, or the chance to win a prize, when you ask for someone’s email, make sure there’s something valuable in it for them.  ~ Jim Belosic, CEO, ShortStack.

3. Offer useful resources

“Offer ‘knowledge products’ as a way to gather email addresses, including interviews with industry leaders, tips, presentations. The resources also give me information to offer in slide presentations at my speaking engagements. I also include the verbiage, ‘If you found this email useful, please forward it on to a friend,’ to every email, which has grown my list by 50 percent.” ~ John Paul Engel, Knowledge Capital Consulting and Project Be The Change.
 

4. Use Facebook ads

“Without question, the most affordable and cost-effective way to grow a list of leads for email marketing is through Facebook ads. We’ve easily made 7 figures in sales in the past 12 months by using direct targeted Facebook ads to capture leads (name and email). The user base for Facebook is at an all-time high, and the age range of its users is ideal for most businesses these days. The user base ages 30-55+ has seen massive growth while the age group 13-25 has dropped off significantly.

Whether you are a solopreneur, a medium-sized business, or a large corporation, Facebook is an amazingly powerful way to capture new leads. With even a modest budget you capture dozens of new leads every day. And the best part is that these are leads that are pre-disposed to buy what you sell. You can target them very specifically based on their age, geographic location, behaviors, and even their online purchase history.

Our company grossed well into 7 figures in sales, just from Facebook leads alone. On average, we capture anywhere from 50-150 leads per day using targeted Facebook ads. The good times will only last for so long before the user base moves on to something new. Now is the time to dive in full force and strike while the iron is hot.” Corey Robert, Marketing Director of Black Card Books Publishing.

5. Offer free tutorial videos

“At Deskbright, we collect e-mail addresses to use for marketing purposes by offering free Excel tutorials and lessons via e-mail for our users. We’ve developed a huge corpus of free content online, which draws users through referrals from other websites and a solid organic search presence. Visitors who find our free articles helpful can sign up to receive more information and classes via e-mail as we update our site and add content. Our users get to keep up-to-date on the latest free content available on our site, and we get to collect valuable e-mail addresses to market our paid products.” ~ Sam McIntire, founder of Deskbright.

6. Promote your newsletter signup throughout your website

“I collect email addresses through newsletter signup which I include throughout my website. The location I get the most sign ups are from a popup on my blog but visitors can also sign up if they select a box on any form. Putting it in front of visitors is the best way you can do it, so any opportunity you have, put an option to sign up in front of visitors. My favorite tool is Mailchimp because it ties in well with WordPress websites and the management of subscribers and campaigns is extremely easy. It makes it easy to create beautiful newsletters and send out my newest blog posts automatically. I have used contests in the past to gather subscribers but if this method is used, make sure entrants are able to opt in/out of your newsletter or else you will get many unqualified subscribers who aren’t really interested in what you have to say.” Nick Leffler, personal branding expert.

7. Get personal

“Rather than sending out mass mailings to your whole database, segment your lists based on the recipients’ interests. For example, if you are a pet food wholesaler and you have a database for cat owners, you can send a mailer to that database with details of a special cat offer on your website. It’s always useful to build the demographics of your database so you can do more effective marketing through segmentation.

Think of this as a “boutique” mailing. Handpick a small list of people with whom you want to develop a relationship. For example, people who fit the profile and persona of your perfect client. You’re not shot-gunning a message to thousands of strangers here, you’re picking out just the right ones, because you know they will love doing business with you, and they are right in your wheelhouse. Make sure the piece you send them is highly personalized, so they’ll never forget it. With today’s variable data digital printers, how much you can personalize a mailer is limited only by how much you know about the recipient. Don’t settle for just personalizing their name in the salutation; include their company name and what type of business they are right in your message.” ~ Victor Clarke, Be Better Do More.

8. Use popups to promote special offers

“The strongest email collection method we’ve experimented with is utilizing lightbox popups. Since email opt-in forms are usually nested in a site’s footer or sidebar, lightbox popups make it very easy for users to subscribe to your emails if they choose. We’ve seen success with including strong offers, such as exclusive discounts, in our lightbox popups. We’ve also learned a lot through channel segmentation and experimenting with different lightbox popups depending on how the user got to our site.” ~ Randy Stocklin is the Co-Founder and CEO of One Click and its three global eyewear brands: Readers.comSunglass Warehouse, and felix + iris.

9. Host contests!

“We have had amazing success lately with running giveaway contests. Every month we give away a cash prize of 250-500 dollars as well as 5-10 items from our store. We do a ton of promotion on social media and have been averaging over 100 new sign ups a day. The fantastic part about this is we use a platform so when the customer enters they get extra points for social sharing it across their network. The results have been off the charts!” ~ Candice Galek, CEO and Founder, BikiniLuxe.

10. Make it really easy

“In addition to collecting address at all points of contact, put out signs announcing your ‘text to join’ info, add sign up boxes to your website and all social profiles and be sure to be vigilant about collecting cards when out networking. When you receive a card, be sure to ask the person if they want to be added to your email list – do not add any cards you receive, without asking. It all comes down to remembering that these are PEOPLE, not just email addresses, and treating them respectfully – as you would any customer, in real life!” ~  LisaMarie Dias of LisaMarie Dias Designs works with business owners to leverage social media for profitable growth.

11. Offer free resources that are relevant to your target customer

“Provide something of value to your target customer, for free, and in an immediately consumable format  — such as a downloadable report or e-book. It is important that the product you provide in exchange for the person’s e-mail address be relevant to your target customer, otherwise you may be collecting e-mail addresses from people who will likely never become a customer of yours. The product itself must be relatively short, and relieve a person’s immediate pain point. Some examples –• Do you operate an indoor playground in Tacoma, WA? Offer a “5 things to do with your kids on a rainy day in Tacoma, WA” guide (and include your business as one of the places to visit).• Are you a real estate professional in Phoenix, AZ? Offer a “10 housing trends in Phoenix, AZ that every homebuyer needs to know” report.Reports like this are great, as they not only provide immediate value to your potential customer, but the content of the guides can easily be shared across all of your web presence and social media platforms, allowing you to get more bang for your buck!” ~ Tim Maciejewski, a digital media and marketing expert who helps Real Estate Professionals to build their businesses.

12. When all else fails, be proactive and track it down

“Let them give it to you! Traditionally speaking, an individual who ends up on our site is there for a specific reason. They are interested in our products or our content. If your products and content are good enough, you can charge a toll. The toll, in this case, is their email address! Whether it be by requiring an email when making a purchase, or providing an email to continue reading an informative article, this is one of the best ways to naturally get a list of email addresses correlated to your clients. You can also seek them out on social media or on their personal website. You would be surprised to see how many people include their emails on their LinkedIn, their Twitter, and their personal websites.” ~ Matthew Mercuri, digital marketing manager at Dupray, Inc. a manufacturer of steam-cleaning appliances.

13. Gate your content

“As a B2B company, we always need to find different ways to obtain leads. Doing more than just cold calling, sourcing lists and attending events, we have content as the backbone to our entire marketing strategy. Two surefire ways that we have found to collect existing customer information and new leads, is through our gated content and surveys. Our gated content includes webinars, ebooks, whitepapers, and guides.

We host 4 webinars every month, all of which are gated. meaning people need to input their email contact information to register. We use On24 for these purposes and then input them into our Salesforce account.

For our ebooks, white papers, and guides, we have about one “large” piece like this every 2/3 months. We set up both a gated and non-gated landing page: gated for our non-existing clients to input their information and ungated for existing clients who we already have their info. We create the forms for these landing pages so a customer profile is automatically created for each lead so that we can track what they click on and download.

We also have found surveys to be a very effective way to obtain email addresses. We do surveys to help us create future content pieces down the road (infographics, guides, blogs, etc.), and as an incentive offer the people the chance to win a gift card if they input their information. We have found this to be very successful in allowing us to obtain new emails. They key is to distribute in more than just your database. We use onsite events, social media, and our partner network to distribute the survey so that we are getting new participants to add to our database!” ~ Kristen Carvalho, Sr. Content & Social Media Manager, etouches.

14. Ask for it!

“We run a high-tech company but our approach to collecting email addresses from our customers is distinctly low-tech, we ask them for it when they purchase a product or service. We’ve converted to a fully paperless customer experience so project estimates, progress updates, invoices, and receipts are all done through email. The very next question for a new customer after, “What’s your Name?” is, “What email address would you like us to use?” I think this emphasizes with the customer how important their email is to us and sometimes we follow-up by explaining it’s how we handle all of our communications and documentation. This explanation sometimes leads customers to switch from giving us their “throwaway” email to giving us their primary. For returning customers, we always verify that we have their current email address.The customer’s email address is associated with the customer in our billing system which is Zoho Invoice. About 3-4 times a year, we send emails out to all of our customers. For this, we extract the emails from Zoho Invoice to a spreadsheet, do a little clean-up and then upload them to our mass email provider. Customers are of course able to opt-out of those mailings in which case they only receive emails resulting from billing events.” ~ Steve Hamrin, owner of Hartland Computer Repair and Campus Computer Repair.

15. Employ social “chat”platforms to instill a sense of urgency

“Try ‘Snapchat’ and other temporary platforms, because by making sure the language of your ‘pitch’ is selective, you will see a rise in the number of responses as it cultivates a special community of users. From a psychological standpoint, if the offer is time sensitive, users are more likely to enter. Especially in the age of Snapchat, if you give your customers, and potential customers, a chance to follow you for a limited time on Snapchat (or a chance to take hold of the account for a day), you will also see a rise in the interest of your campaign. Finally, companies can go a step further and keep the prize or giveaway items secret. This will stir up speculations on social media and will cause more users to share your campaign. Just make sure not to disappoint with the prize or you might see some backlash.” ~ Sam Wheeler of Inseev Interactive.

16. Use motion to catch website visitors’ attention

“I’ve tried popups, but my current favorite is a scrolling box that creeps up when a user scrolls down the page, about a third of the way. I’ve used this Dreamgrow Scroll Triggered Box plugin and Sumome’s Scroll Box. Your copy should have a unique proposition to decrease users from bouncing instantly. Adding scarcity is also useful for increasing leads.  Limited spots available, or a countdown to the end of the deal for signing up will help with impulsive email submits. Once you are getting some emails in your new form, split test everything you can.  Colors, headlines,the submit button itself should be getting A/B tested.  Optimizely is a great tool for getting started with this.” ~ Mike Terry, digital marketing manager at 80 Proof Digital.

17. Offer a content upgrade

“Craft a very actionable blog post that’s specific to your audience and worth sharing. A list of tips is always appealing. Then place a line of copy at the beginning and end of the post that offers to send them the list of tips in printable, pdf form if they enter an email address. It’s great because it allows them to take action on the information more easily. To make the signup very simple and tempting for the visitor, we include a link in the copy and have a popup with the email signup appear when they click. There are a bunch of options to achieve the “click to popup” but we’re currently using the PopupAlly Pro WordPress plugin.” ~ Nicole Heymer, owner of Curio Electro, an online marketing firm that works with design firms and other visual brands.

18. Make your users smarter

“We use education as a carrot to attract new subscribers to our e-newsletter.  We do speaking engagements in the community and via webinars and inevitably audience members ask about the costs of our services.  I like to use that opportunity as a reminder that we issue a branded e-newsletter called iMpact and that it is a great resource for free tips on how to do marketing. In addition, when visitors land on our website, we have a layover [popup] feature that encourages them to subscribe to iMpact. We learned after about a year of publishing iMpact that our audience clicks the most on the links for our articles (typically “how-to” and “tip” style posts).  As a result, we have increased the number of articles we feature in iMpact to give our audience what they engage with most.  In the 12 months since we began iMpact, our email list has grown to almost 2,000.” ~ Randy Mitchelson, VP of sales and marketing at iPartnerMedia. 

Is there an email collection tip or tool you’d like to share?

How to

How to Find Any Amazon Reviewer’s Personal Email and Get Amazon Product Reviews in 2020

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