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How To Promote Amazon Products via Email Marketing to Boost Your Sales in 2020

Nowadays, it’s almost impossible for new products to take off on Amazon without a helping hand. The marketplace is more competitive than ever, so you’ve got to promote your Amazon listing to gain traction.

Perhaps your product isn’t selling quite as well as it could. Promoting your Amazon product listing could provide the momentum it needs to produce more revenue.

Amazon draws in thousands of hungry buyers to their website every day, but you’ll need to get your product placed in front of others to get seen. By promoting your product, you’ll drive more visitors and sales to your products.

This isn’t just a short-term revenue boost, increased sales velocity will increase your keyword ranking for greater exposure and further sales- it’s a double whammy!

You’ve done your research, sourced your products and listed them for sale on Amazon – now the real work begins!

Now without further ado, here are five of the best methods of promoting your Amazon listing today:

Amazon Listing Promo Strategy #1 – Sponsored Ads &  Promotions

First of all, you might want to try squeezing more Amazon traffic to your listing using Sponsored Advertisements. The Amazon platform offers a variety of ways for FBA sellers to further promote their listings using Pay-Per-Click (PPC) and Amazon Marketing Services (AMS).

Then there is also the Lighting Deals feature for running quicker, time-sensitive promotions.

Tips For Promoting your Amazon Listing Using Sponsored Ads & Promos

1. Don’t Go In All Guns Blazing

Amazon PPC is an entire topic in itself. There’s a variety of ways it can be run with different placements, bids and costs associated. What’s important is you start with a small budget to find out what works and scale accordingly.

You’re paying for every click so don’t go in blind with only wishful thinking as your guide. We highly recommend reading the latest Amazon PPC best practices before you start.

You can also learn more about Amazon Pay-Per-Click and Amazon Marketing Services here.

2. Monitor Profitability Carefully

Simply running Amazon PPC to boost exposure does not guarantee you will sell lots more products. You’ll need to be targeting the right keywords so you get the most relevant traffic. Also, you’ll need a product that converts well for your campaigns to be profitable.

But don’t let this put you off experimenting. Running PPC unprofitably (in the beginning) can still be a valid way to promote your Amazon product. Even if it costs you a little it will drive purchases and increase sales velocity for keyword ranking.

If your product converts well and is profitable, your campaigns can be scaled up greatly.

3. Try Running Lightning Deals

Lightning deals are a great way to further promote products on Amazon. You can use them to clear off stock, boost sales ranking or kick off new product launches. They are time-sensitive promotions where buyers are only allowed to purchase one each.

Running lightening deals will get your product featured in Amazon’s “Today’s Deals”. Not only will you gain exposure, but Amazon will employ various scarcity tactics to further encourage purchases.

ASINs must meet specific criteria to be eligible to participate. This includes at least 20% off the current list price, 3.5 stars average and above, 20+ units in stock. There may also be an additional charge for certain categories. More information on lightning deals can be found here.

Amazon Listing Promo Strategy #2 – Social Media

Leveraging Social Media has a variety of benefits for FBA sellers. Primarily, it serves as another way to promote products, build trust and attract new customers. It also makes your brand look more professional and boosts your overall presence online.

Tips For Using Social Media to Promote Your Amazon Listing

1. Focus On One Channel At a Time

There are a variety of different networks worth getting in on right now. This including Facebook, Instagram, Pinterest, Snapchat and more.

Pick the one that suits your brand the best and focus on getting established there. Spreading yourself too thin across many networks is not an effective strategy.

2. Build Your Brand Profile

Look at similar brands that are already well established. Try to learn from what they’re doing and bring your own unique style out for yours.

Remember, it’s social media, so be fun, interesting and social. Just hard selling and running promotions won’t be very effective here. Think about your audience, share and create content to entertain, educate and persuade them.

3. Leverage Influencers

If you use influencers, you can jump straight into promoting your product. The right influencer can be worth their weight in gold. You’ll need to find someone who already has a great reputation and large audience/following who may be interested in your products.

Reach out and contact them directly to negotiate promotional and affiliate deals. Prices will vary depending on their social status, so make sure you choose wisely. If you’re focusing on Instagram, you should definitely be looking at using influencers.

4. Run Paid Advertisements

Social Media can be quite fickle, unless your content is so good that it goes viral or an influencer promotes you, your organic reach is quite limited. Until you’ve established a large following you might need to consider running paid marketing campaigns to help you reach your audience.

Paid marketing on social media can be very effective if you know what you’re doing. Here’s a great video if you want to learn more about promoting Amazon products using social media.

Amazon Listing Promo Strategy #3 – Blogging

Blogging is the act of writing online publications on a chosen subject. Visitors are typically hungry for information and solutions to problems and they are a great place to reach new audiences.

Just because blogging has been around a while doesn’t mean it’s not still an effective promotional strategy. In fact, it’s a great way to provide more information about your products, engage with readers and familiarize them with your brand.

Tips For Using Blogging to Promote Your Products

1. Create a Blog For Your Brand

If you’re serious about your brand, building your own blog is worthwhile. If you’ve already got your own website, start writing and creating useful content related to your products and category. Alternatively, outsource this task to a professional writer.

2. Leverage Other Blogs & Websites

Much like social media influencers, you can leverage other blogs and website to promote your Amazon listing. Reach out to other websites and see if they are open to featuring your product or running promotions.

Again you need to choose carefully. Consider their traffic and audience if you want to successfully drive traffic and sales to your product.

3. Post Purposefully and Regularly

Posting new content increases your chances of attracting potential customers. Plus the more content you publish, the more likely you are to be picked up by search engines.

However, this doesn’t mean you should start creating content just for the sake of it. Consider what your audience actually wants to know about and provide relevant content for them. The more interesting and engaging your content is, the more people you will naturally attract.

Amazon Listing Promo Strategy #4 – Build an Email List

Even in this age of social media and messaging apps, email marketing is still very much alive and kicking. Building an email list for your business is an asset that can be used to boost revenue and maximize customer value. If you do it right, you can use your lists to help launch new products on command.

Tips For Using Email Lists to Promote Amazon Product Listings

1. Harness Your Existing Amazon Customers

If you’re already generating sales on Amazon, you’ve already got an audience you can take advantage of and quickly run automated email campaigns to your customers. This can be a very effective way to get more reviews, vital feedback or drive re-purchases.

2. Build Your “Own” Audience

If you are selling through your own channels too it offers another chance to collect email addresses. In fact, you’ll have way more control over how you interact with them. This could be powered by your own store, social media channels or other related websites you own.

3. Create Lead Magnets

If you can create useful content for your target audience, you’ll have a chance to win their email address and join your list. Focus on providing incredibly helpful and useful but incomplete material. It’s a chance to demonstrate your knowledge and expertise but leave them wanting for more- which you can easily offer!

4. Cultivate Your List

An email list can quickly go stale if it is neglected. You don’t want people to forget who you are, only to receive promotions out of the blue. If you’re building a brand off of Amazon, make sure you keep your list warm by regularly getting in touch and providing value.

Amazon Listing Promo Strategy #5 – Deal Websites

These are platforms that Amazon sellers can use to distribute deals and coupons for their products. They can be easily used to promote your Amazon listing by tapping into a huge source of active bargain hunters.

Running deals is a foolproof way to quickly generate more sales. Thus, leading to higher ranking and greater exposure. You can still get a good number of reviews using deal websites even though they cannot be incentivized.

Tips For Using Amazon Deal Sites To Promote Product Listings

1. Find a Reputable Deal Site

There are quite a few different platforms for doing this, but here at Jungle Scout, we strive to be the best. We’ve seen many platforms charging $50 per product, but we allow up to 3 products for $29.99 with unlimited email campaigns too.

2. Make it a Deal Not a Giveaway

Remember, people here are shopping for deals. There’s no need to practically give your products away for free! If you can just about cover your cost of goods and Amazon fees it won’t cost you much to run these promotions.

3. Track Your Progress With Keywords

Since you’re running these deals to promote your Amazon product, you’ll want to be able to measure the results. We recommend tracking your keyword ranking using Splitly so you can see and measure improvements.

4. Remember To Follow Up

Once you’ve used a deal site to promote your product, you should take full advantage of these extra customers. If you’re using Jungle Scout you’ll have unlimited email campaigns, so why not use them? You may be able to gain valuable feedback, reviews or even repeat buys.

Now Over To You

Hopefully, at least one of these Amazon product promotion strategies has caught your attention. We know it can sometimes be frustrating trying to launch a product or increase product revenue. But once you do find a method that works for you, it will be scalable and repeatable for all your products.

If you’ve got any other strategies that have worked well for you, please let us know in the comments below!

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Email Marketing

How to Use Email Lists Without Breaking Amazon’s Terms of Service

So you have an email list. Now what?

Here are 10 types of emails that Amazon sellers can use to build a brand, develop customer relationships, drive sales and grow their business.

1) Welcome Email

The welcome email is crucial. This is the message sent out right after someone opts in to your list.

Use the welcome email to set the tone for your brand as well as let customers know what they can expect to receive from your communications. The welcome email is a great opportunity to tell your brand story, so that your readers (soon-to-be customers) ‘buy in’ from the get-go.

According to Easy-SMTP, welcome emails generate 320% more revenue per email than other promotional emails:

Welcome Emails Easy SMTP

It’s helpful to include a powerful call-to-action to ‘shop now’ in the welcome email. Now that you have the buyer’s attention, it’s important to capitalize on that immediately. You only have one chance to make a good impression. So make it count!

Read this guide to learn more about best practices for e-commerce welcome emails.

2) Curation Email

Curate means to collect and store information. A curation email for an e-commerce brand shows the top products sold per category in the last month or recommends a list of products that a subscriber might like, with nice images next to each so readers can easily click on them.

The e-commerce clothing brand Huckberry does a great job with email marketing. And although they don’t sell on Amazon, brands that do sell can learn a ton from their marketing efforts. Here’s an example of a curation email from Huckberry:

image4 1

There’s a beautiful display of the top-trending products across different categories.

Another type of curation email would be recommending a list of products that a subscriber might like, based on previous actions they’ve taken. Amazon’s recommendations is one of the tricks that helps them rake in over $178 billion in 2017. You can use this approach, but featuring just your own products.

image6

3) Referral Email

You can get your current customers to refer you more customers. But don’t just send one email to ask your customers to refer their friends; a solid referral campaign involves several emails, such as:

  • An invite email to explain the offer and get customers excited about the campaign by explaining the benefits.
  • reminder email to once again explain the benefits. People risk their social reputations by sharing products to their networks. Give them a reason to share.
  • Follow up with a thank you email when customers start sharing with their friends. This will hopefully encourage them to share even more.
  • Finally, reward emails and scoreboard emails let your customers know what they have won from sharing and lets them know of the progress made by their referrals. Sharing this info motivates them to win even more.

For a more in-depth look into referral e-mail campaigns, check out Extole’s resource.

4) Discount Email

This one is pretty simple and much loved by customers. You can include discounts in the initial welcome email series to encourage sales right away. Or you can send discounts to your most loyal fans.

You can use discounts and promotions on Amazon to get an initial kick in sales velocity to launch a new product. And you can also use them to get a quick boost in keyword rankings.

Amazon gives you the tools to create single-use promotion codes (so no one takes advantage of your generosity and buys up all your inventory). Here is a step-by-step guide to creating single-use Amazon promos:

Amazon Promo Code

Just be careful. Don’t give discounts too often or customers will only purchase when a discount is available.

5) Order Confirmation

An order confirmation email is essentially a digital receipt. But like all email communications, it’s an opportunity to shape the customer experience, which you can nurture by:

  • Imprinting your brand identity into the order confirmation (humor is always a good move!).
  • Making sure you manage customer expectations by letting them know when they can expect to receive the product.
  • Reminding customers of the benefits of their purchase.
  • Including tips on how to best use the product, mistakes to avoid, or any other type of valuable content.

Happy customers means less returns, better reviews, more repeat purchases, and more referrals.

6) Upsell/Cross-Sell

Would you like to supersize your meal? Do you want fries with that?

McDonald’s is the king of upsells and cross-sells.

Customers who have already bought from you are more likely to give you additional money than those who have not bought from you yet. According to a report by Monetate, existing customers spend almost double that of new customers:

Monetate new v returning visitors

Use this as an opportunity to recommend complimentary (cross-sell) and higher-ticket (upsell) items. Once again, Amazon does this on their site, so you can use email marketing to do it for your own products.

7) Cart Abandonment

This is not so much an issue if you are exclusively selling on Amazon, but if you are selling on your own e-commerce site, this is a no-brainer.

If a customer adds an item to their cart, 69.23% of the time it doesn’t result in purchase. While over half (54%) of customers abandon their cart because of unforeseen costs such as expensive shipping, 16% was due to bad site navigation and 21% due to a long process.

Statista cart abandonment

Source

These are all obstacles that could potentially be overcome through follow-up emails. Offering a time-sensitive discount, or even simply free shipping, can lead to more conversions. You won’t recover all sales, but it’s one of the easiest way to increase sales with emails.

Shopify has a blog post that details 13 amazing abandoned cart emails (and what you can learn from them).

8) Re-engagement Email

The purpose of a re-engagement email is to encourage customers to take a very specific action. If someone hasn’t interacted with your brand in a while, entice them to re-engage with something valuable.

Examples include:

  • Like our Facebook Page
  • Respond to this Email
  • Save Now on All Shoes
  • Shop Now and Get Free Shipping

Get them to say “Yes”  – and if they don’t respond, it might be a good idea to clear them from your list.

9) Survey Email

The more you know about your customers, the better. Sending surveys is a great way to gather insights to make more informed decisions about marketing, product development, etc. Doing a survey could help you discover:

  1. What type of content do your subscribers want to receive?
  2. What categories of products are they most interested in?
  3. Why did they abandon their cart?

When creating a survey email, it’s important to be respectful of your customers. Managing their expectations is critical, so let them know what the survey will be about and how long it will take. Offering an incentive is often a good idea as well, but be careful. Giving away a freebie may bias the data towards those who only want the free item. Offering a discount is probably a better approach than a free gift.

Here’s a great example of a survey email from Anthropologie:

image5

They do all the things listed above (manage expectations, offer incentive), and also include a deadline and great aesthetic.

10) Thank You Email

Last, but certainly not least, send your customers some love. Thank you emails are a great way to show your customers you care. After all, you would not have a business without your customers.

According to Remarkety, thank you emails have higher open and click-through rates compared to other emails, and convert at 10%, on average:

thank you email data

Remarkety recommends the following points to increase conversions in thank you emails:

  • Keep the subject line short.
  • Include coupons (with multi-tiered loyalty programs, i.e. the more you buy, the better the rewards).
  • Provide personalized recommendations (see #2 “Curation Emails”).
  • Ask for feedback (see #9 “Survey Emails”).

Some Considerations for Email Marketing

  • Have a goal for each email. Whether it’s click-throughs, responses or sales, make sure each message you send has a clear objective. And keep track of whether or not you are hitting your objectives.
  • Optimize for mobile. More and more people are checking their emails on their phones, so make sure that your email is optimized for mobile. You don’t want to put in all the work to make a great looking email with excellent copy, and then the customer can’t even read it.
  • Make it human. No one likes to be sold to. But we love stories. And we love humor. Infuse your brand’s personality into every email.
  • Keep it relevant. Be respectful of your subscribers’ attention and only send stuff to them that they will care about. Using tags and sorting features made available by most email marketing tools are a great way to keep content relevant. If someone surveyed says they are interested in women’s products, don’t send them emails about prostate health.

In Summary

Email marketing is a great way to build relationships with customers, keep them engaged and make more sales. Amazon sellers can grow their business and brand by collecting emails. If you collect emails off of Amazon, before a customer reaches Amazon, you can use them for marketing purposes without breaking Amazon’s Terms of Service.

Email Marketing

How to Collect Buyer Emails Without Breaking Amazon ToS

Email lists can help Amazon sellers build a stronger business by making sales on and off Amazon, and building deeper customer relationships and brand recognition. Sounds good, right? But doesn’t collecting emails go against Amazon’s Terms of Service?

Let’s see exactly what Amazon has to say on the subject. Here are the Prohibited Seller Activities and Actions related to email marketing taken directly from Amazon’s site:

Attempts to divert transactions or buyers:

Any attempt to circumvent the established Amazon sales process or to divert Amazon users to another website or sales process is prohibited. Specifically, any advertisements, marketing messages (special offers) or “calls to action” that lead, prompt, or encourage Amazon users to leave the Amazon website are prohibited. This may include the use of email or the inclusion of hyperlinks, URLs, or web addresses within any seller-generated confirmation email messages or any product/listing description fields.

Inappropriate email communications:

Unsolicited emails to Amazon customers (other than as necessary for order fulfillment and related customer service) and emails related to marketing communications of any kind are prohibited.

Direct email addresses:

Buyers and sellers may communicate with one another via the Buyer-Seller Messaging Service.

So it’s pretty clear that you cannot use emails to redirect customers from Amazon to another website. And it’s also clear that you cannot send marketing messages of any kind to Amazon customers. Amazon has its own messaging service to contact buyers.

So they key to building email lists without breaking Amazon’s Terms of Services, then, is collecting emails before a potential customer reaches Amazon. Why is this ok? Because if you collect an email off of Amazon, then it’s not Amazon’s customer.

There are two criteria for building email lists without getting into trouble with Amazon:

  • Collect the email off of Amazon
  • Collect the email before a sale is made on Amazon

By following these rules, you aren’t redirecting customers away from Amazon. If a sale is later made on Amazon, then you are directing customer to Amazon.

And you aren’t messaging Amazon’s customer. You collected the email all on your own, so it’s not Amazon’s customer, it’s yours.

Methods for Collecting Emails

Five years ago, it was much easier to sell exclusively on Amazon, but today, the Amazon marketplace is very, very crowded.

So the general strategy that I am recommending is an integrated approach. Take advantage of all that Amazon has to offer while also building your brand off Amazon – which will then help you generate more sales on Amazon.

And if you use the right tools, you can take advantage of Amazon’s popularity and built-in trust factor to collect emails.

1) Email Opt-in Forms on Your Website

Including forms for people to enter their email on your e-commerce website is probably the simplest way to collect emails.

With a tool like Sumo, when visitors come to your website, an email capture form pops up, prompting them to put in their email. Enticing potential customers to join your list with a newsletter on new product releases is one way to collect emails.

2) Content Giveaway with a General Purpose Landing Page

Another way to collect emails is by giving away a valuable piece of free content.

What types of content work?

  • A recipe e-book if you sell cooking appliances.
  • A PDF workout guide if you sell exercise equipment.
  • A 5-day mini-course (sent through an email autoresponder).

Basically, you want to give away something that your target customer will find a lot of value in and will help them use your product more effectively.

The goal of the content is to lead them toward eventually becoming your customer.

You can give away this content through an automated email when someone enters their email address through an opt-in your site. Or you can use a landing page tool like Leadpages. Then you can drive traffic to the landing page through Facebook Ads, influencer partnerships, or other sources.

3) Discount Promotions with Amazon Landing Page Tool

While the two methods above are very effective among people who sell info products and even e-commerce businesses, this third method is especially effective for Amazon sellers, as it utilizes a tool like LandingCube, specifically built for Amazon sellers.

A landing page is generated from an Amazon listing, and on the page, single-use promotion codes are offered in exchange for email addresses.

Amazon sellers can use a tool like this to build a sales funnel for their Amazon business.

Landing Page
Landing Page

Just as with method two, you get in front of potential customers on social media, paid ads, blogs – basically you go to where your target customers spend time on the web – invite them to click on the link, and they arrive at the landing page. There, they see a page similar to the Amazon listing where they are offered a discount code for your Amazon product. If they are interested in the offer, they enter their email address. Then they go to Amazon to buy the product at a discount.

And you have their email to further develop a relationship with them, promote your brand, and get repeat sales.

Email Marketing

Why Should Amazon Sellers Use Email Marketing?

Email marketing can help Amazon sellers take their business to the next level.

Emails are a direct line to the customer, but selling on Amazon alone does not allow sellers to develop customer relationships in the same way that email enables. Yet collecting emails and employing the basics of email marketing can allow Amazon sellers to get more sales on this enormous retail platform. It also gives them the option to drive sales off of Amazon and build a more robust brand that is less vulnerable to penalization threats from Amazon.

In this piece, I’ll discuss how Amazon sellers can build and use email lists to grow their business – all without violating Amazon’s Terms of Service. But before we get into tactics of collecting and using emails, let’s go over 5 benefits that Amazon sellers can gain by using email marketing.

Why Should Amazon Sellers Use Email Marketing?

Selling exclusively on Amazon has some serious disadvantages, but Amazon sellers can collect emails to diversify their approach and mitigate these perils. To build an off-Amazon sales channel makes the business more robust, and collecting emails enables that.
However, many Amazon sellers are concerned about getting kicked off the giant retail platform, so I’m going to explain how to get the best of both worlds: build email lists in order to sell on and off Amazon.

1) Drive Additional Traffic to Your Amazon Listings from Your Email List

Have an email list? Great. Make more sales on Amazon. This is the most obvious benefit.

On Amazon, if customers search for your (non-branded) keywords, you have to compete with all the other listings that show up in their Search Engine Results Pages (SERPs).

 

Amazon Search Engine Results Pages (SERPs).
Amazon Search Engine Results Pages (SERPs).
Sales are being poached through Display Ads and Sponsored Product Ads on your own listings
Sales are being poached through Display Ads and Sponsored Product Ads on your own listings

But by driving traffic to your Amazon product listings via email, you lessen the competition.

Amazon rewards sellers for driving their own traffic. Your rankings will spike from the increase in traffic and sales and then Amazon will send you more customers through organic searches.

2) Use Your Email List to Sell Off of Amazon

One of the amazing benefits of selling on Amazon is having access to a huge base of customers primed to buy. (Get it? Amazon’s membership program is wisely called Prime.) People searching on Amazon already have a high intent to buy, compared to people searching on Google or scrolling through Facebook.
However, this does not come without costs. To sell on Amazon, you must pay referral fees (between 6% and 20% depending on your category) and closing fees. And if you take part in the Fulfillment by Amazon (FBA) program, you pay fulfillment fees ($2.41 to $4.71 for standard-sized items) and storage fees. That’s a lot of fees.

And while almost every e-commerce business would benefit from selling some products on Amazon, if you could generate sales off of Amazon as well, you could forgo Amazon’s fees and keep a higher margin.

The median Return on Investment (ROI) of email marketing is 122%, according to a June 2016 survey from Direct Marketing Association and Demand Metric.

If you have your own e-commerce website, you can make additional sales and keep more money from each sale. Emails allow you to drive sales to your website so you can take advantage of all that Amazon has to offer, while mitigating its downsides.

3) Nurture Customer Relationships

Emails allow you to build a brand in a way that Amazon alone does not allow. With emails you can interact with your customers in a more meaningful way.
While 26% of small- and medium-sized businesses surveyed by DMA used email to drive sales, only 22% used email to increase engagement and a measly 7% used email marketing to drive brand awareness:

what do clients use email for

4) Get Repeat Business

Because email marketing gives you the ability to stay in touch with customers, it’s one of the best ways to encourage repeat purchases.
And repeat purchases are really great. Why? Every time someone buys from you, the chances they buy again increases. According to RJ Metrics, while only 32% of first purchases result in a second purchase, 53% of customers who buy twice will buy a third time, and so on.

Getting loyal, repeat customers is one of the best ways to turbo charge your business’s growth.

5) Keep Selling via Email if You Get Kicked Off of Amazon

When a customer buys on Amazon, the online retail giant is pretty adamant that it is their customer, not yours. They don’t give you access to customer email addresses because they don’t want you redirecting their customers to other sites.

However, if you collect emails in a compliant manner (we will discuss how to do that below), then if you get suspended from the Amazon marketplace, no problem – you can keep selling off of Amazon with the emails.

6) Sell Your Business at a Higher Profit with an Email List

If you want to eventually sell your business through an online business brokerage like EmpireFlippers, having an email list will make your business more valuable.

An email list contributes to a company’s “moat.” It makes it more robust to competition, which is why it increases the valuation multiple for FBA businesses.

Email Marketing

How to Use an Email Address to Find Amazon Reviewer on Facebook

So you want to look up or add someone on Facebook, but maybe doing it by searching for their name isn’t an option. If you know their email address, you might be able to find their profile — but it’s not guaranteed.

Why Look Someone Up on Facebook Using Their Email?

Here are three typical reasons why you might want to use someone’s email address to find their Facebook profile:

  • Their name is so common that it’s too difficult to spot it among all the other Facebook users with the same name when you do a name search.
  • They haven’t listed their full name on their Facebook profile (perhaps using a nickname as a first name or a middle name as their last name).
  • They (or you) don’t know their Facebook username/URL so you can’t use it to go directly to their profile.

Search Facebook Accounts by Email Address

It’s really tough to find Amazon reviewer on Facebook because it’s being used by 1.44 billion people around the world. Here I will show you how to do an advanced search on Facebook.

Search for an Email Address in Facebook’s Search Field

This will only work if the person you’re looking for has their email address listed as public in their About info. Many people don’t have this listed to maintain their privacy, so chances are more unlikely than likely that you’ll find a person’s profile this way. Still, there’s no harm in at least trying.

        1. Navigate to Facebook.com in a web browser or open the app on your mobile device and if necessary, sign into your Facebook account.

        2. On the web, type (or copy and paste) the email address of the person you want to find into the Facebook search field at the top of any Facebook page and press the Enter or Return key.

          On the app, tap the magnifying glass at the top of the screen, enter the email address into the search field and tap Go/Search.

          joe.cool@gmail.com entered into Facebook search field
        3. By default, this search delivers results about anything related to your search — including pages, places, groups and more. Select the People tab to filter out everything except user profiles.

          Facebook will only show you profile results for people who have made their email or contact information public or who already have a connection to you.

        4. If you see a matching email address in the search results, select the person’s name or profile photo to go to their Facebook profile.

          If you can’t spot the correct profile in your results, you can try filtering the results if you know other information about this person. On the web, use the filters on the left side to filter by city, education, work or mutual friends. On the app, use the filter buttons in the horizontal menu at the top.

        5. Select Add Friend if you want to send them a friend request.

          If you don’t see this button, they might not all people to send them friend requests without a mutual friend connection. In this case, you might have to select Message to send them a message asking them to send you a friend request first.

Amazon PPC

亚马逊Amazon PPC广告系列:我该如何构建产品的广告结构?

对于亚马逊PPC广告,重要的是要了解没有“完美”的方法来构建您的广告活动。 对于卖家而言,花费时间精力少表现不好的广告活动结构与一个耗时的“完美”广告活动结构之间总会存在权衡,这需要您监控每个产品的数千个关键字。

随着您的亚马逊业务的增长,您需要确保拥有适当的PPC广告活动结构,可以轻松扩展以支持您不断增长的广告活动。

这意味着在开始使用Amazon PPC之前考虑如何构建广告活动至关重要,因为在广告活动设置完成后,很难改变广告活动的结构。

广告活动结构:时间精力 VS 广告精度

在开始使用Amazon PPC之前,卖家应该仔细考虑他们想要投入PPC广告活动优化的时间和精力。 需要较少精力的广告系列也意味着与广告活动优化相比精度较低,反之亦然。

  • 时间精力:创建和维护广告系列和广告组需要多少时间和精力?
  • 精确度:您对广告活动和广告组进行了多少细粒度控制(即设置单独的关键字出价),以确保最低的广告费用并实现最高的销售额?

根据您的个人利润目标,您可以通过多种方式构建PPC广告活动,以帮助您在时间精力和广告活动精确度之间找到平衡点。

在Sellics,我们设计了一个PPC活动设置,目标是我们认为在下面显示的活动结构的两个极端之间的最佳中间地带。 我们推荐的广告活动结构旨在实现低维护和可扩展性,专注于为您提供精确广告组中细粒度关键字控制的优势,而无需监控大量关键字。

PPC广告结构:

amazon sponsored products structure

 

您的广告活动和广告组的目标

我们的PPC广告活动设置背后的主要理念是帮助您在每个广告活动和广告组中实现特定目标。 我们的广告活动结构旨在帮助您整合和最大化不同广告活动和广告组提供的优势(您可以利用不同的关键字匹配类型+否定关键字),而无需花费大量时间来优化您的PPC广告活动。

自动Automatic广告活动(目标:关键字研究,出价等级:低)
运行自动广告活动的主要目标是让亚马逊不断将新的客户搜索词与您的产品广告相匹配。 作为正在进行的PPC广告活动优化的一部分,您将定期监控自动广告活动中显示的新搜索字词,并确定为您的广告生成订单的新搜索字词,并将其作为关键字添加到广泛匹配广告组中,其中包含新关键字 可以优化。

广泛Broad匹配广告组(目标:确定热门关键字,出价级别:中等)
您的广泛Broad广告组的主要目标是让亚马逊将新搜索字词与此广告组中运行的关键字进行匹配。 这样,您就可以确定要转移到精确Exact广告组效果最好的关键字,您可以在其中调整各个关键字出价。

广泛Broad广告组中的关键字定位也比自动广告系列更准确。 但是,由于您仍然依赖亚马逊将相关搜索字词与您的关键字相匹配,因此并非所有匹配的搜索字词都与您的产品相关。 因此,我们建议您为广告组设置中等级出价。

精确Exact匹配广告组(目标:生成销售,出价级别:高)
您的精确广告组中的关键字是您产品最相关的关键字,您的精确广告组的目标是尽可能多地生成销售。 在精确Exact广告组中运行的关键字将吸引更高的搜索量(因此更高的销售潜力),这意味着您的关键字竞标价格也将更高。

但是,您需要在您的精确广告组中积极竞价,因为您知道这些是可以很好地为您转换的有利可图的关键字。 您还可以在精确Exact广告组中调整各个关键字出价,从而更好地控制每次点击费用。

为什么不包括词组Phrase广告组?
我们建议卖家仅使用广泛Broad和精确Exact匹配类型。 广泛Broad匹配类型将涵盖在词组Phrase中找到的所有单词变体,并找到词组Phrase未涵盖的其他变体(即以任何顺序出现的单词变体。)基本上这意味着在词组Phrase中找到的所有搜索词都将被广泛Broad匹配涵盖。

因此,为了帮助卖家简化他们的PPC广告活动设置,我们的建议是完全跳过词组匹配类型。 当然这只是我们的推荐,如果是您的个人设置偏好,您可以选择使用词组广告组。

否定关键字(学会控制客户流量)
否定关键字在您的PPC广告活动创建(直接客户流量到广泛和精确广告组)和广告活动优化工作(从正在投放的广告活动中排除不需要的客户搜索字词)中起着至关重要的作用。

如何使用否定关键字来控制客户流量?

要了解否定关键字在您的PPC广告活动设置中的重要作用,您必须首先清楚了解广告组和广告活动的各个目标,如上所述。

您的精确Exact广告组的目标是最大化销售;您将对Exact精确关键字出价最高,因为这些是为您转化的关键字。因此,您不希望在其他广告组中对这些关键字出价,因为您已经在Exact中积极竞标它们。

您的广泛Broad广告组的目标是让亚马逊将新的搜索字词与在广泛Broad中运行的关键字相匹配,并帮助您识别要添加到Exact的新关键字。

自动广告活动的目的是进行关键字研究;您的目标是让亚马逊不断将新的客户搜索字词与您的广告相匹配。不过,您也不想对自动广告组中已在其中投放的相同关键字出价。因此,您还会将自动广告关键字添加到自动广告活动的“否定词组”中。

为什么要将“广泛”关键字添加到“词组否定Negative Phrase”?

在自动广告活动中,您需要避免对广泛广告组中运行的关键字以及亚马逊与每个广泛关键字匹配的搜索字词进行出价。 如果您只是将广泛关键字添加到“精确否定Negative Exact”,则只会排除广泛关键字,而不会排除每个广泛关键字生成的搜索字词。

因此,通过将“广泛”关键字添加到“自动广告活动”的“词组否定Negative Phrase”,您可以确保自动广告活动仅将新的客户搜索字词与您的广告中尚未在广泛广告组中运行的广告匹配。

 

有关在PPC广告活动设计期间使用否定关键字的指导,请参阅下表:

negative keywords amazon ppc

 

本文翻译自sellics,仅用于交流和学习目的使用。

如果我的翻译工作有侵犯到您的权利,请及时与我联系。

英文原文地址 :https://sellics.com/blog-amazon-ppc-series-structure-ad-campaign

 

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